Monday, July 30, 2007
As boomers age, products like hearing aids are getting a style and marketing makeover
As the 78-million-member baby boom generation confronts the physical challenges of aging, the boomers, long accustomed to throwing their economic and cultural weight around, are doing so more than ever. Companies are racing to “boomerize” products and services, adding a flashier edge to stodgy devices like hearing aids or subtly tailoring their marketing pitch to a generation that never believed it would get old—and still doesn’t.
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