Costly Placebo Works Better Than Cheap One
A 10-cent pill doesn’t kill pain as well as a $2.50 pill, even when they are identical placebos, according to a provocative study by Dan Ariely, a behavioral economist at Duke University.
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Commercial Features of Placebo and Therapeutic Efficacy
JAMA. 2008;299(9):1016-1017
Posted by on 03/09 at 12:44 AM
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