Tuesday, July 31, 2007

Who’s Minding the Mind?

New studies have found that people tidy up more thoroughly when there’s a faint tang of cleaning liquid in the air; they become more competitive if there’s a briefcase in sight, or more cooperative if they glimpse words like “dependable” and “support” — all without being aware of the change, or what prompted it. Psychologists say that “priming” people in this way is not some form of hypnotism, or even subliminal seduction; rather, it’s a demonstration of how everyday sights, smells and sounds can selectively activate goals or motives that people already have.

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Posted by Tom Beckman on 07/31 at 12:56 PM
Brain • Productivity/Performance • Psychology • (0) Comments • Permalink
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